Building Trust and Driving Results Practicum for Dietitians

Lecturer: Mrs. Joelle Haber
CPECS: 3

The Building Trust and Driving Results Practicum for Dietitians is a professional development training designed to help dietitians strengthen their communication, sales, customer service, and client relationship management skills. In today’s competitive healthcare environment, clinical expertise alone is not enough. This practicum helps dietitians improve patient engagement, retention, and practice growth through ethical and patient-centered communication strategies.

Participants will learn how to build trust, improve consultations, manage the client journey, handle objections professionally, and create a positive patient experience that drives long-term loyalty and results.

Learning Outcomes

By the end of this practicum, participants will be able to:

• Understand and apply sales pipeline concepts in dietetics practice

• Map the patient journey effectively

• Build trust and rapport during consultations

• Improve communication and listening skills

• Use consultative and educational sales approaches ethically

• Handle objections and difficult client situations professionally

• Improve organization, scheduling, and CRM use

• Enhance customer experience and long-term patient loyalty

Course Schedule

5:00 – 5:15 PM
Introduction & Overview

Module 1: Sales Pipeline

5:15 – 5:25 PM

• Sales pipeline stages

• KPIs and tracking

Module 2: Customer Journey Mapping

5:25 – 5:40 PM

• Personas

• Buying decision process

Module 3: Maximizing the Sales Process

5:40 – 6:35 PM

• Building rapport

• Emotional connection

• Upselling and cross-selling

• Consultative communication

Module 4: Time Management & Organization

6:35 – 6:50 PM

• Scheduling tools

• CRM systems

• Data organization

Module 5: After-Sales Service

6:50 – 7:45 PM

• Customer loyalty

• Handling objections

• Difficult customer management

Conclusion & Q&A

7:45 – 8:00 PM